Using user needs to improve content performance
Phil Clark looks at how analysing each piece of content by the specific user need that it meets can help refine your content strategy and increase traffic, audience loyalty and conversions.
Phil Clark looks at how analysing each piece of content by the specific user need that it meets can help refine your content strategy and increase traffic, audience loyalty and conversions.
Elsevier has introduced Reaxys AI Search, enabling faster and more accessible chemistry research through natural language discovery.
New York Times earlier this week announced the launch of Pips, its first-ever original logic game, expanding its portfolio beyond word games.
Good Housekeeping Live with Country Living Christmas Market returns with L’Oréal Paris as headline sponsor.
How Google AI offerings are harming publishers: the PPA last week submitted recommendations to the Competition and Markets Authority.
Taylor & Francis Online showcases multimedia content to boost research engagement and impact.
Kennedy Publishing has announced a second Magic Mixies Mixlings one-shot.
Having humans involved in the process has been what’s given publishers the license to explore all that artificial intelligence has to offer…
Media commentator Paul Connew, who once knew Donald Trump well personally and has written extensively on him while also co-authoring a book on the Ukraine war, reviews how Britain’s press has handled a tragi-comic week.
Total TV Guide publishes its biggest-ever autumn TV issue with 8 extra pages previewing 40 shows for the new season.
Stig Ørskov is to succeed Vincent Peyrègne as CEO of WAN-IFRA.
Mermaid Magic to feature in upcoming issues of Kennedy Publishing’s Love From.
TIME debuts its first Girls of the Year List recognizing 10 young leaders inspiring communities around the world.
Dame Julia Unwin is to play a key role in shaping independent press regulation.
The Society of Editors has welcomed new national guidance for disclosing suspects’ details.
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