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Articles by Peter Houston

Reader revenues? Absolutely, but what will people pay for? by Peter Houston

The pivot to paid-content is undoubtedly a positive move for publishers, but what exactly should we be asking our audiences to buy? Peter Houston reports.

Posted on: 24 July 2018

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Why now is the right time to invest in paid content by Peter Houston

With the long slow demise of the ad-funded model, more publishers are exploring the potential for reader revenues. Peter Houston, author of the InPublishing Guide to Paid Content Strategies, explains why the time is right.

Posted on: 05 July 2018

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The reader-revenue revolution is a reality by Peter Houston

There’s a revolution going on in publishing, writes Peter Houston: we’re making readers pay for content again.

Posted on: 22 May 2018

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Podcasts are clearly a thing, so what’s your strategy? by Peter Houston

Podcasting is steadily growing in popularity, particularly in the US. Publishers, with their creativity and well-defined audiences, are well placed to thrive in this space. Peter Houston looks at the options.

Posted on: 01 February 2018

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Key landmarks to look out for on your digital exploration by Peter Houston

Digital transition – two innocuous sounding words that imply neatly defined start and end points with a nice straight line between them. If only! Peter Houston looks at different areas of publishing strategy and outlines some of the digital challenges and choices publishers face in each.

Posted on: 27 November 2016

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Prioritising Digital Projects - Q&A by Peter Houston

Last week, Peter Houston presented an InPublishing ‘Top Tips Webinar’, entitled ‘5 Top Tips To Help You Prioritise Your Digital Projects’. In the Q&A session that followed Peter’s presentation, we ran out of time before all the questions could be answered. Here, Peter provides a follow-up Q&A.

Posted on: 29 April 2015

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Digital Strategies for Small to Medium Sized B2Bs by Peter Houston

For many publishers, faced with media fragmentation and market upheaval, the biggest challenge is where to start. How can you create a coherent digital strategy when you have limited resources and the goalposts seem to be constantly moving? Peter Houston has some helpful advice.

Posted on: 27 January 2015

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Any Questions – Peter Houston by Peter Houston

Last week, Peter Houston presented InPublishing’s first ‘Top Tips Webinar’, entitled ‘How to balance publishing’s three-legged stool - Content, Audience, Revenue’. In the Q&A session that followed Peter’s presentation, we ran out of time before all the questions could be answered. Here, Peter provides a follow-up Q&A.

Posted on: 25 September 2014

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An App I Like – Yahoo News Digest by Peter Houston

For Peter Houston, who is not a big fan of news feeds, Yahoo’s News Digest is like a breath of fresh air: it’s concise, colourful and kind of fun!

Posted on: 14 July 2014

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Digital Innovators’ Summit by Peter Houston

‘Innovate or die’ has become something of a mantra for our industry. I know, writes Peter Houston, … it’s easier said than done. But at the Digital Innovators’ Summit in Berlin at the end of March there were plenty of media people ready to give it a go.

Posted on: 19 May 2014

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Developing Human Capital by Peter Houston

Publishers are investing in technology, but, asks Peter Houston, what about the people that have to use it?

Posted on: 30 November 2013

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A Golden Age of Print by Peter Houston

The independent magazine scene is thriving. It is a corner of the magazine market where passion pays. Peter Houston looks at what lessons we can learn from the vibrant Indie scene.

Posted on: 19 May 2013

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Any Questions – Peter Houston by Peter Houston

This week, Peter Houston presented InPublishing’s first ever webinar, entitled ‘A new golden age of print? Lessons from the independent magazine scene.’ In the Q&A session that followed Peter’s presentation, we ran out of time before all the questions could be answered. Here, Peter provides a follow-up Q&A.

Posted on: 08 March 2013

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Managing content – fairytale or nightmare? by Peter Houston

Content, which might have previously found one outlet, print say, now finds itself being output through an every growing array of channels. This has, says Peter Houston, put considerable strain on editorial teams who have had to radically change the way they operate.

Posted on: 07 July 2012

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Apple’s Newsstand – the answer to our prayers? by Peter Houston

It’s just over a week old, but publishers are already daring to dream, writes Peter Houston, that Apple’s Newsstand can drag digital magazines out of the doldrums and into the mainstream.

Posted on: 21 October 2011

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From print to multi-platform by Peter Houston

Like many B2B publishers, Advanstar has undergone a period of radical restructuring as it moved away from its traditional print roots towards multi-platform publishing. Peter Houston describes their journey.

Posted on: 12 September 2011

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