5 Strategies Publishers Need to Thrive in an AI-Summarised World
2.30-3.00pm (GMT), Tuesday 10 November 2026
AI-generated summaries and zero-click discovery are reshaping how audiences consume content. As referral traffic becomes less predictable and AI responses replace classic media content, publishers must rethink how they acquire, engage, and monetise readers.
This webinar explores five practical strategies to build stronger audience relationships, grow subscription revenue, and remain resilient in an AI-driven media landscape.
What you can expect to learn:
- The underlying impact of AI-summarisation — what it means for publishers and their existing business models
- How publishers can respond to this new information environment
- Where the most promising opportunities lie for building a strong audience base in the long term
Who should attend the webinar:
Publishers and managing directors, chief revenue officers (CROs), chief digital officers (CDOs), chief marketing officers (CMOs), subscription and membership directors, CRM and customer engagement managers, audience development and audience growth leaders.
Presenter: Philippe van Mastrigt
Philippe is currently managing director, Europe at AdvantageCS and a publishing industry expert with more than three decades of experience in subscription strategy, reader revenue, and digital transformation.
Prior to joining AdvantageCS in 2008, he held senior leadership positions at French publisher Bayard, where he was responsible for subscription marketing and large-scale business and technology transformation initiatives.
Today, he works with publishers across Europe and North America on subscription growth, customer retention, ecommerce, and monetisation strategies. Philippe is a frequent speaker on the future of publishing and helps publishers adapt their business models to emerging challenges.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: AdvantageCS
AdvantageCS is the developer of Advantage: a leading subscription management platform. Its comprehensive system empowers publishers, retailers, and membership organisations with all the tools needed to optimize the customer journey — including ecommerce, paywall, and single sign-on — supporting a wide range of business needs.
AdvantageCS has been developing software for publishers for over 45 years. Leading brands rely on Advantage to manage their businesses, from entitlements and memberships to complementary products, events, and customer service. With a longstanding reputation for superior software and service, AdvantageCS is a tried & true partner.
