Surviving in the digital world is all about being smart and knowing things. The trouble is that there are simply too many things to know. In this webinar we will focus on the 5 key things you need to know to turn your digital "to do" list into a digital "strategy." None of this is rocket science, but sometimes we just need to step back from the day-to-day torrent of business to strip down to what we really need to know and do. This webinar will explore the key principles and tools you need, based on best practice in other digital entertainment businesses.
This webinar was broadcast on 2.30-3pm (GMT), Tuesday 25 November 2014
Presenter: Jim Bilton
Jim Bilton is the managing director of media consultancy, Wessenden Marketing, a UK-based media consultancy with an international range of clients across the media, distribution, retailing, direct marketing, finance and business service sectors. Jim also publishes the newsletter, Wessenden Briefing.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: InPublishing
InPublishing serves the UK newspaper, magazine and online publishing sector, through InPublishing magazine (bi-monthly print publication), InPubWeekly (weekly email newsletter) and a website – www.inpublishing.co.uk