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5 Top Tips on how to convert your Fly-By audience into Loyal Subscribers


74% of users get frustrated if the content they’re served isn’t tailored to their interests, and if they’re frustrated, they aren’t going to engage with your content.

Join this webinar with Tom Wilde to help you convert your audience from random visitors into loyal subscribers.

What can you expect to learn?

• How to create compelling reader experiences that increase acquisition, brand advocacy, and engagement.

• How to utilise evergreen content effectively so you can maximise returns from your content and build a sustainable digital business model.

• How to use and analyse big data effectively so you can really understand readers, their interests and how they behave.

• Strategies and approaches for tailoring subscription offers to reader interests and profiles to maximise conversions.

Who should attend: Senior leaders in publishing, senior staff from Editorial, Strategy, Sales & Marketing.

This webinar was broadcast on 2.30-3pm (GMT), Tuesday 29 November 2016

Presenter: Tom Wilde

Tom is the Chief Product Officer (CPO) at Cxense, responsible for the strategic development of Cxense’s product portfolio, working closely with both the engineering and commercially-oriented teams. Prior to becoming CPO at Cxense, Tom was GM for Cxense North America after Cxense’s acquisition of the Ramp Media business where he served as CEO.

Prior to Ramp, Tom has held roles including SVP/GM of the Consumer Division at NameMedia, senior vice president and general manager of MIVA Inc.’s North American division, responsible for both MIVA’s U.S. online advertising network as well as the company’s consumer business, and senior operating roles managing Terra Lycos’ global search & publishing divisions.

Moderator: James Evelegh

James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

Watch "5 Top Tips on how to convert your Fly-By audience into Loyal Subscribers"