5 Ways CRM can Help Improve your Ad Sales

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Everyone knows CRM is important. Despite that, most CRM implementations fail and companies struggle to realise the promised value from this investment. One of the key reasons for this is that CRM software is just a tool and your people and processes need to evolve to make the most of it.

Having helped many mid-sized publishers with their CRM journey, Workbooks’ Andre Galinha will share his top tips on how you can use your current CRM to drive more sales.

You will learn how to use CRM to:

  • Target the right prospects
  • Increase the productivity of your sales team
  • Get discounts under control
  • Minimise administration time

Who should attend: All sales roles, especially Sales Director, Head of Sales etc. Additionally, business owners, publishing directors and senior publishing management.

This webinar was broadcast on 2.30-3.00pm (BST), Tuesday 15 October 2019

Presenter: Andre Galinha

Andre is an experienced sales leader with fifteen years in the technology and business applications space. At Workbooks, Andre has strategic responsibility for the media and publishing sector. All Andre’s most recent roles have been selling marketing and CRM applications to mid-sized businesses in the UK. Prior to Workbooks, Andre was at Act-On, Marketo and Oracle.

Moderator: James Evelegh

James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.

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