As the number of apps in the Apple Store increase and the curation of the digital news stand comes to a halt, getting customers to find their digital magazine has become a point of frustration for most publishers.
In this webinar, we explore how you can improve your discoverability within the app store to attract new customers from around the world.
We’ll highlight the key marketing tools and tips at your disposal, such as how to select the right keywords, what makes a great app description, how selecting your images needs more consideration and why user ratings can help you sell more apps.
We’ll also look at examples used by some of the successful brands and other industries such as gaming to illustrate best practice thinking and practical tips which can be easily implemented by your marketing teams.
What Can You Expect To Learn
- How keywords work, what counts in search, how to structure your keywords for maximum effect
- Identifying keyword tools and tips to help you reach your user, understand how people find you and how you rank against your competition
- How to increase your appeal in search results
- How to write a great app description
- Identify the best images for your app page
- Increase the appeal of your app internationally
This webinar was broadcast on 2.30-3pm (BST), Tuesday 14 October 2014
Presenter: Rebekah Billingsley
Rebekah Billingsley has over 18 years’ experience in commercial and strategic management within the media, working across television, digital, newspapers, magazines, radio and mobile. Her speciality is transforming the digital divisions of traditional publishing companies and more recently in the nascent digital magazine publishing space.
Her career spans some of the UK’s biggest publishers including News International, Bauer Media, Hachette Filipacchi and BBC Worldwide where she has helped to transform their digital businesses into core, profitable areas of the business. For the past four years, Rebekah has been one of the driving forces behind digital magazine development in the UK.
Rebekah formed Big Cat Consulting in January 2013 in response to the growing need from publishers to realise their own digital potential and specialises in helping smaller publishers find success in the digital publishing market. Her clients span three continents and include consumer and B2B publishers, platform providers, consultancies, trade bodies and she is a regular speaker at conferences and contributor to trade press.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: InPublishing
InPublishing serves the UK newspaper, magazine and online publishing sector, through InPublishing magazine (bi-monthly print publication), InPubWeekly (weekly email newsletter) and a website – www.inpublishing.co.uk