Subscriber Retention Special - Q&A
2.30-3.30pm (BST), Tuesday 12 May 2026
Ask the experts!
We have a panel of 8 experts ready to answer your questions about subscriber retention.
High renewal rates are vital for subscription growth, realising high lifetime values and driving profitability.
Getting subscribers to renew requires efficient systems and data analysis capabilities, timely and targeted marketing communications and company-wide commitment to delivering the content that subscribers want in the way they want it.
In InPublishing’s recent special feature, subscriber retention experts – both publisher and supplier – shared their thoughts on best practice and successful strategies and this webinar is your opportunity to put your questions to them.
We recommend you have a read through the short articles each one wrote for the Subscriber Retention Special (which you can read here) as this will help shape your questions.
Presenter: Panelists (with the title of their article in brackets):
- Susanne Kinnaird, head of digital reader revenue (Our subs retention strategy: Newsquest)
- Will Perkins, account director at CDS Global (Data & segmentation)
- Rosa Sherwood, head of CRM, engagement and loyalty (Our subs retention strategy: Our Media)
- Mike Halstead, managing director of HH&S (Cancel-save strategy)
- Claire Ruzicka, head of customer experience at Air Business Subscriptions (Customer service)
- Emma Robinson, head of customer experience (Our subs retention strategy: New Scientist)
- Tracy Larner, subscriptions director (Our subs retention strategy: William Reed)
- Andy Burden, founder of Substribe (Renewal pricing)
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: InPublishing
InPublishing serves the UK news, consumer and B2B media sectors with news, comment, in-depth features and analysis, through its bi-monthly magazine and weekly e-newsletter (both sent free to registered readers in the UK and rest of the world), annual Publishing Partners Guide, website and webinars.
