Based out of New York, Kate will work closely with Matt Gauthier, VP, West Coast, to introduce conversational technology to a range of clients; building out Cavai’s US clients up and down the East Coast of US.
Previously Director of Supply, North America at JustPremium, a GumGum company, Kate’s career within the media industry has spanned more than a decade and encompassed working with a large range of clients across a number of industries, in key business development roles from publisher and account management to ad operations and sales.
Steffen Svartberg, Founder and CEO, Cavai, comments: “We are so excited to welcome Kate to our growing team. She is genuinely passionate about transformative and strategic partnerships and her energy, resolve and depth of knowledge stand us in great stead in this critically important region.”
Kate says: “I’m thrilled to join Cavai’s growing team. Conversational ad technology is a gamechanger for everyone and brings advertising into the modern age. Driven by the consumer, Cavai’s approach enables individuals to tailor their own solutions, whilst offering incredible brand insights and unrivalled performance metrics to brands.
“At a time when appetite for conversational marketing efforts is - rightly - growing fast, and with a fantastic range of clients already on board, I’m so excited to help drive Cavai’s expansion, whilst helping clients to deliver ground-breaking campaigns across a variety of formats, media types, and industries.”
This news follows last year’s announcement that Cavai raised over £6.5m to drive significant international expansion.
You can find out more about Cavai in our Publishing Services Directory.
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