The move will enhance the platform’s credentials for reaching high-value business and finance readers.
The addition of the leading business news brand presents a significant opportunity for Ozone’s advertising partners as a result of City AM’s professional, affluent and educated business audience, says The Ozone Project.
The Ozone platform offers advertisers a unique single view of reader behaviour across all of its titles, generating deep insights and activation capabilities for brands looking to reach their audiences in context-rich environments, through behavioural targeting and other methods not reliant on third-party cookies, says the organisation.
This new partnership comes as City AM’s website traffic reaches record highs. Google Analytics data shows CityAM.com reaching 3.2m unique visitors in February, breaking three million for the first time with 125% year on year growth. At the same time website page views increased significantly with audience profiles matching the valuable ABC1, full-time working profile of its sister newspaper, says City AM.
Ozone’s audience has expanded significantly in the past 18 months as it advances in its mission to create a scaled, brand-safe and transparent advertiser-led alternative to the major tech platforms. The Ozone platform claims to reach over 99% of the UK’s online adults every month, with almost 60% of these visitors seen every day, and almost 90% every week. With the addition of City AM, the platform now consists of premium inventory from eleven leading UK publishers.
Damon Reeve, CEO, The Ozone Project said: “As the Ozone platform continues to grow, we’re delighted to welcome high quality publishing partners who add great value to our advertiser proposition. With such a strong audience profile City AM is the epitome of this, particularly when combined with the stellar digital growth the brand has experienced over the past year. At Ozone we’re focused on creating a better digital future for both advertisers and publishers, and partnerships like this one will be central to its success.”
Harry Owen, Chief Operating Officer at City AM, said: “We’re delighted to see the impact of our digital focus now delivering strong results across CityAM.com. As we continue to invest in and grow these channels, it is the perfect time to be joining The Ozone Project, as the platform cleverly packages premium audiences and inventory for advertisers. We welcome any opportunity to make it easier for brands to engage with our reader-rich offering and we look forward to building on our digital success with the Ozone team.”