The Daily Mail says the change, which took place overnight this week, marks an important step in strengthening its position as a news and entertainment company worldwide.
It reflects Daily Mail’s continued growth and its ambition to serve a global audience from a single digital destination, the publisher continued.
Building on recent efforts to bring its digital brands together under the Daily Mail masthead, the migration positions Daily Mail to operate more seamlessly as an integrated media platform.
Danny Groom, publisher and CEO of dmg media, said: “Today represents the latest step in our mission to deliver world-class products and user experiences.
“Moving to a single domain reinforces Daily Mail’s standing as a global news and entertainment powerhouse and will help strengthen audience engagement and accelerate subscription growth.”
Greta Lawn, president, North America, said: “The new unified domain gives Daily Mail even greater visibility with advertisers and partners, particularly here in the US, where our audience and commercial business continue to grow rapidly.
“With a strengthened US leadership team now in place, we’re well positioned to deliver the scale, speed, and cultural relevance that brands and audiences expect from Daily Mail.”
The transition will be seamless for readers, the publisher continued. Anyone accessing the site via DailyMail.co.uk - through bookmarks, shortcuts, or a browser homepage - will be automatically redirected.
All redirects will happen instantly, ensuring an uninterrupted user experience.
The site’s design, content, and navigation will remain unchanged - only the address at the top of the browser will be different.
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