Fotoware, a software company specializing in streamlining content workflows with more than 30 years of expertise has announced its strategic rebranding initiative, marking a milestone in the company’s development.
Fotoware says the rebranding reflects its commitment to innovation, customer value, and technological advancement within the rapidly evolving Digital Asset Management market and Content Operations space. As the world of digital content continues to expand, Fotoware reaffirms its dedication to empowering organizations with solutions that streamline content workflows and elevate content operations.
Anne Gretland, chief executive officer at Fotoware said: "This rebranding is a strategic initiative to align Fotoware with an ever-evolving market, rapidly changing challenges, and organizations’ need to handle massive amounts of content - in their search for the perfect DAM as well as in their day-to-day business. It is a deliberate step to deepen our customer focus and move forward in our journey toward sustained growth. Building upon our proud legacy as pioneers in Digital Asset Management, we anticipate and meet the dynamic requirements of our clients, paving their ways to success.”
Fotoware says the key purpose of this initiative is to harmonize its vision, mission, and company values with its visual appearance, emphasizing focus on benefits for clients. With this strengthened focus on benefits, the overall customer experience will be enhanced, making it easier for businesses to learn about Digital Asset Management and Content Operations and confidently make decisions for their individual use cases, the company continued.
Additionally, Fotoware says it unites with the 2022 acquired Swiss DAM platform Picturepark in one representative brand. Under the star of “We streamline content workflows” Fotoware (with Picturepark) will provide organizations with world-class tools to unlock the full value of their content and let people dedicate more time to work on what matters most.
Bettina I. Berntsen, chief marketing officer at Fotoware said: "This is more than a visual transformation; it reaffirms our commitment to putting customers first. Recognizing evolving customer journeys, now largely self-driven, we strive to empower our customers with seamless access to information. At the same time, we remain readily available to engage and support them whenever they choose to connect with us. Every interaction with Fotoware should be as effortless and enriching as possible."
According to the company, key elements of the rebranding initiative include a refreshed visual identity: The updated brand identity features a modernized logo, vibrant color palette, and contemporary design elements. The reworked website includes a more intuitive interface, contributing to an improved user journey and ensuring that visitors and customers alike can experience Fotoware in an engaging manner.
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