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Main Capital Partners acquires majority stake in WoodWing

Main Capital Partners has acquired a strategic majority stake in WoodWing, a provider of content orchestration solutions and services to publishers, brands, and agencies globally.

Main Capital Partners acquires majority stake in WoodWing

The investment will enable WoodWing to build out its content orchestration platform and accelerate growth across its key brand and publisher target segments, says the company.

WoodWing was founded for and built its solutions to serve the publishing industry, for which content is mission-critical for business success. It serves magazine publishers as well as news, book, and educational publishers. The majority of its new customers are brands that face complex challenges around content creation, management, and publishing.

WoodWing’s offering is made up of two key integrated solutions: a Digital Asset Management (DAM) solution and a content creation, workflow, and publishing solution. The organization is headquartered in the Netherlands, and has offices in the US and Malaysia. According to WoodWing, it serves 800+ customers across 60+ countries through direct sales and its extensive and growing global network of more than 70 channel partners. Key customers include Hearst, Meredith, Forbes, BuzzFeed, Coca Cola European Partners, Yamaha, and Cipla.

Going forward, WoodWing says it will accelerate its strategy to build a world-class content orchestration platform to serve its key target markets of publishers and enterprise brands. In addition, the company will strengthen its product proposition by following a selective buy-and-build strategy.

“We have known the founders and management team of WoodWing for several years and have been impressed by their performance,” said Charly Zwemstra, Managing Partner, Main Capital Partners. “WoodWing aims to become a leading software provider in the Content Orchestration market. With the support of Main Capital Partners, the company will focus on organic growth and further product innovation. WoodWing will also strengthen its product proposition and geographic coverage by selective add-on acquisitions and by expanding its global partner network.”

“We’re very excited to work with Main Capital, an organization with extensive experience and a strong track record investing in this space. We feel this is a huge vote of confidence in our strategy and team,” said Ross Paterson, CEO, WoodWing. “Our background is in publishing, but the majority of our new customers are marketing teams with complex approval processes and fragmented technical setups. We have a strong proposition here due to our publishing expertise, and are keen to accelerate our growth in this segment, while retaining a focus on our publisher roots.”

Key management of WoodWing will retain a minority stake in the business.

You can find out more about WoodWing Software in our Publishing Services Directory.