Inevitably, Covid-19 found its way into some, although by no means all, of the articles.
Here are some of my takeaways, along with links to the articles on our digital edition:
- People in high places should pay more attention to specialist media. The government might have been quicker to respond to Covid-19 if it had been reading The Lancet in January (Ray Snoddy interviews editor Richard Horton).
- The coronavirus has given fresh impetus to the subscription model (Carolyn Morgan anticipates the post-Covid landscape).
- The hero of the last general election was… Yorkshire Evening Post editor James Mitchinson (Alan Rusbridger).
- Women are far less likely than men to apply for jobs they don’t feel fully qualified for (Jack Wynn on female representation in digital journalism).
- When very important people say very silly things, serious journalists have little choice but to report on it (Dickon Ross).
- Being always open to reinvention is an important aspect of effective brand management, as the editor-in-chief of 98-year-old Good Housekeeping tells Meg Carter.
- If you go to the trouble of setting up a social media account for your brand, then … err … do something with it (One of Alan Geere’s secrets of the spotlight).
- Stop what you’re doing and ask yourself why you’re doing it. Taking time out to answer the big questions paid rich dividends for AgriBriefing, Rory Brown tells Ciar Byrne.
- It’s still about the story, but what you do after publishing it is as important as what you do before (Nub News’ Nick Hudson on the realities of modern journalism).
- “My personal guess is that Hearst and Meredith will emerge from this acid test stronger, having honed strategies and operations.” (Karlene Lukovitz’s view from the states).
- “Only half the money advertisers invest in programmatic advertising currently reaches publishers” (Richard Reeves).
- The BBC is in danger of repeating the same mistakes that the regional press made in the early 2000s (Neil Fowler).
- “If you still have people in your company with ‘digital’ in their job title, you are not yet a digital company.” (Jim Bilton)
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