Pixometry, an automated image toning and optimisation platform, has announced two additions to its cloud platform. Enterprise customers can now benefit from C2PA certification for verifiable image provenance. And a Photoshop plugin, free to install, replaces the remove.bg plugin, which is being discontinued on 1 December 2026.
The update addresses two pressures that every publisher and content team will recognise, says Pixometry.
The first is trust. Regulators now require disclosure when AI is used to create or alter images, and readers want reassurance that what they see is genuine. The EU AI Act’s transparency rules for AI-generated content came into force on 2 August 2026, with requirements for machine-readable marking following on 2 December 2026.
The second is continuity. Production teams have come to rely on the accuracy of remove.bg for background removal in Photoshop. With its plugin becoming unavailable on 1 December, Pixometry offers a direct replacement that uses the same remove.bg engine, so results stay consistent with what teams expect.
AI-generated images are now hard to tell apart from photography, so publishers increasingly need to show where their images come from.
Pixometry says the EU AI Act was the catalyst for its C2PA certification. Since 2 August 2026, Article 50 of the Act has required transparency when AI generates or manipulates content, including labelling of deepfakes. From 2 December 2026, providers of generative AI systems already on the market must also mark AI-generated output in a machine-readable format.
This is not solely a concern for publishers based in the EU, added Pixomentry. Like GDPR before it, the AI Act reaches beyond Europe’s borders. It can apply to organisations outside the EU wherever the output of an AI system is used in the Union. For a UK, Swiss or US publisher whose website, app or e-edition is read across Europe, AI-assisted imagery may well fall within its scope.
C2PA Content Credentials are the widely adopted open standard for recording this kind of provenance, Pixometry continued. Pixometry Enterprise customers can choose to attach Content Credentials to images processed on the platform, giving each one a tamper-evident record of where it came from and what has been done to it, including any AI-assisted edits.
There is a further reason this matters, says the company. Many automated imaging pipelines quietly strip or invalidate metadata along the way. Photographers, agencies and camera makers are increasingly building provenance into images at the point of capture, and it makes little sense to lose it at the production stage. Pixometry preserves that chain rather than breaking it.
For publishers, this means they can:
- Support their own AI Act transparency obligations when publishing AI-assisted imagery
- Demonstrate an image’s authenticity to readers, advertisers and partners
- Keep pace with the C2PA standard, which is backed by major news organisations, camera manufacturers and technology companies
Pixometry’s new Photoshop plugin is a direct replacement for the remove.bg plugin, which many production teams rely on daily and which will be discontinued on 1 December 2026.
It offers the functionality production teams are already accustomed to, including localised cut-outs, content-aware cropping and dynamic shadows. They can carry on as before, with virtually no learning curve and no exporting, uploading or re-importing.
The plugin is free to install, and image processing is charged at the same rates as remove.bg’s current pricing, added Pixometry. There is no requirement to use any other part of the Pixometry platform.
The plugin joins an imaging platform that already handles toning, correction, batch background removal and upscaling, alongside an Adobe InDesign plugin for toning images directly on the page.
“AI offers publishers real speed and creative potential, but it now comes with legal obligations. With C2PA Content Credentials, our Enterprise customers can use AI tools with confidence, knowing they are well placed for the EU AI Act,” said John de Jong, CEO of Pixometry.
“Losing a tool you rely on is never welcome,” he added, “least of all on 1 December, right in the middle of peak production season for publishers on both sides of the Atlantic. That’s why we’ve made the switch as simple as possible. Our Photoshop plugin is a direct replacement for remove.bg, using the same engine at the same price, so production teams can carry on exactly as before.”
Both additions are available now to new and existing customers. C2PA certification is included with Pixometry Enterprise. The Photoshop plugin is free to install for anyone.
You can find out more about Pixometry in our Publishing Services Directory.
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