NEWS 

WoodWing and Wrike announce integrations for streamlined workflows

WoodWing and Wrike have announced new integrations to help publishers and marketing teams speed up their storytelling processes and remove workflow inefficiencies.

WoodWing and Wrike announce integrations for streamlined workflows
Maarten Reinders: “The integrations make content creation processes more seamless for marketing teams and publishers alike.”

Wrike is a cloud-based collaboration and project management solution that gives you full visibility and control over your tasks. The new integrations span two WoodWing products - WoodWing Enterprise, a content creation and workflow solution that enables you to publish to any channel, and WoodWing Elvis, a Digital Asset Management (DAM) solution. The integrations are designed to ensure smooth, transparent workflows, and mean that people managing approval processes and content creators will be able to leverage the best features of each solution, says WoodWing.

Planning is an integral part of storytelling processes before content production kicks in. This may include a brief for your article, and/or how your article fits into your content strategy, calendar, or publication.

This integration helps organizations begin story planning in Wrike, move seamlessly into the content production processes in WoodWing Enterprise, and track progress and sign off on each step.

A bidirectional sync between Wrike and WoodWing Enterprise means that no matter what role a person plays in the content creation process, he or she will always be able to work primarily in the environment in which they spend the most time – perfect, says WoodWing, for publishers and content teams with multiple stakeholders and complex approval processes.

Maarten Reinders, CCO, WoodWing, said: “Our strengths are in Digital Asset Management, and content creation and workflow, which are complementary to Wrike’s planning and project management. The integrations make content creation processes more seamless for marketing teams and publishers alike.”

Aharon Weiner, VP Business Development, Wrike, said: “WoodWing is a leader in the Digital Asset Management space, serving customers like BuzzFeed, Forbes, Warner Music and Yamaha. We estimate that around half of our 20,000 customers do not have a DAM in place - meaning they are at risk of wasting valuable time trying to share, find, and reuse images and other digital files.”

You can find out more about WoodWing Software in our Publishing Services Directory.