News
Marie Claire launches new distribution channel
Marie Claire is harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017, says the company.
News
RAM launches simple effectiveness campaign index
RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.
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Blues Matters announces digital archive project
Blues Matters, the blues magazine, has partnered with digital publishing company Exact Editions to launch the complete 18-year archive of the bi-monthly magazine.
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RAM calculates how advertising can increase sales with new ROMI tool
RAM, a leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign.
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BPA to launch B2B private digital advertising marketplace
BPA Worldwide yesterday announced it is launching a private digital ad marketplace (PMP) for its B2B members in the second quarter of 2017.
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IAB UK appoints Roisin Donnelly
The Internet Advertising Bureau (IAB) yesterday announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
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Partwork launch: My Animal Farm
De Agostini has announced its third national partwork launch of the year.
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New client win for ATG Media
ATG Media, the Peterborough based company providing magazine design and production services to publishers, is now working with the British Promotional Marketing Association (BPMA) on their membership magazine.
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RCNi partner with Skills for Health
RCNi have partnered with Skills for Health’s Skills Platform to make RCNi Learning modules available via the new Clinical eLearning Hub.
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Education in Chemistry relaunches with a new responsive site
Following the successful relaunch of Chemistry World, the Royal Society of Chemistry has relaunched their magazine site for chemistry teachers.
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GQ and Gucci partner on new Short Film Series
GQ and Gucci yesterday announced a new five-part film series: “The Performers,” curated by Dylan Jones, Editor in Chief of British GQ.
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Hearst appoints Betsy Fast
Hearst Magazines UK has appointed Betsy Fast to Executive Director of Digital Editorial Strategy, Hearst Digital Media.
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Dark Social is key to converting rugby fans
Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rug
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Hasbro awards Signature Publishing ‘Partner of the Year’
Signature Publishing has been awarded ‘Partner of the Year’ by Hasbro, for their portfolio of Hasbro branded magazines.
News
Mark Tisshaw appointed new Autocar Editor
Autocar has announced the appointment of Mark Tisshaw as its new Editor, starting with immediate effect.
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