Email marketing – keeping the magic alive
FEATURE

Email marketing – keeping the magic alive

List fatigue is an ever present danger for email marketers, as recipients start to tire of the frequent communications. But, says Mark Edwards, there are a number of techniques you can use to extend the profitable life of a lead.

By Mark Edwards  |  01/07/2006

Radio stars
FEATURE

Radio stars

The boundaries between media continue to blur. Publishers are now comfortable with the fact that their content might not be read on paper but from screen, and now they are getting used to the fact that their content might not be read at all – but lis

By Andrea Kirkby  |  01/07/2006

Making the Transition
FEATURE

Making the Transition

Andy Jonesco, now AOL’s senior vice president of Audience, has made the jump from a career in national newspapers to one in the new media. Here, he talks to Tony Coad about the differences, and why there is room for traditional media people in this ‘

By Tony Coad  |  01/05/2006

Web services
FEATURE

Web services

One of the most exciting, or terrifying (depending on your outlook), aspects of the web is the breakneck speed at which new technologies roll out. The speed of change today (and tomorrow) is as fast as at any time in the online era. Andrea Kirkby tri

By Andrea Kirkby  |  01/05/2006

Online publishing: how to profit from new online revenue models
FEATURE

Online publishing: how to profit from new online revenue models

In February 2006, NEPA held a half day workshop looking at online revenue models. James Evelegh went along to listen.

By James Evelegh  |  01/05/2006

Turn & fight
FEATURE

Turn & fight

What do you do when sales of your core product are in long term decline? Do you accept the inevitable, and seek to manage that decline as gracefully as possible, or do you resolve to do something about it. The Manchester Evening News has chosen the l

By Mark Rix  |  01/05/2006

Software trends
FEATURE

Software trends

Most publishers recognise the need for change, even if they might disagree on the precise direction. Few, though, dispute that systems will play an increasingly pivotal role in tomorrow’s publishing world. James Evelegh looks at how newspaper sales s

By James Evelegh  |  01/05/2006

Manchester 2006
FEATURE

Manchester 2006

The Newspaper Society held its annual Circulation, Editorial and Promotions Conference in Manchester, on 27 March. Many of the great and good of the newspaper world attended, including Russell Borthwick, armed with notepad and pen.

By Russell Borthwick  |  01/05/2006

Just tap and go!
FEATURE

Just tap and go!

Star columnists, DVD give aways, glossy supplements, Sudoku. What is your strategy for building sales, or at least slowing their decline. Could it be that a large part of the answer lies in smartcard technology? Deloitte’s Peter Simon and William Yar

By William Yarker  |  01/05/2006

Alan Geere on the nationals - 4
FEATURE

Alan Geere on the nationals - 4

Each issue, Alan Geere casts an eye over the performance of the national press.

By Alan Geere  |  01/05/2006

B2B magazines - online
FEATURE

B2B magazines - online

B2B is flourishing online, both in its use of technology and in its ability to make serious money. The key to its success is the value of its content – content which users need and are prepared to pay for. In the last of the series, Andrea Kirkby loo

By Andrea Kirkby  |  01/03/2006

Adwords and the Rules of Attraction
FEATURE

Adwords and the Rules of Attraction

Having every man and his dog visit your site is all very well, but, in all likelihood, your conversion rate will be lousy and you’ll be stung on cost per click. The important thing, says Mark Edwards, is quality not quantity and, here, he gives his s

By Mark Edwards  |  01/03/2006

Beyond circulation – the dangerous, dark world of media currencies
FEATURE

Beyond circulation – the dangerous, dark world of media currencies

Using audited figures as a starting point, and data from just about everywhere, readership is the current trading base for advertising and, says Roger Holland, it is not quite as straightforward as some may think.

By Roger Holland  |  01/03/2006

Design that sells
FEATURE

Design that sells

A compelling front page sells extra copies. Simple! You’d be hard pushed to find anyone who disagrees with that statement. Why is it then, asks Peter Sands, that newspapers so often fail to do themselves justice in this crucial area of sales and mark

By Peter Sands  |  01/03/2006

Managing transition at the Telegraph
FEATURE

Managing transition at the Telegraph

The Telegraph has had a tumultuous time of late; new owners, new management, new editor and, agonisingly, a circulation dip below the magic million. Tony Coad meets group marketing director Katie Vanneck and hears an upbeat and optimistic view of the

By Tony Coad  |  01/03/2006

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