The nationals - online
FEATURE

The nationals - online

Most of the nationals are now taking the internet very seriously indeed and are offering mixed packages of free and paid-for content and a variety of different online delivery methods. Andrea Kirkby assesses the state of play.

By Andrea Kirkby  |  01/09/2005

Where lies the future of door to door distribution?
FEATURE

Where lies the future of door to door distribution?

The leaflet business has long been a mainstay of the free newspaper sector, and yet, ever increasing leaflet bookings are resulting in decreased response. Unless publishers can come up with a solution to the resulting ‘clutter’, then clients might st

By Steven Malcolm  |  01/09/2005

Compact success
FEATURE

Compact success

At this year’s Newspaper Society Awards, the Evening Gazette won the prestigious Sales Promotion of the Year award – for the second year running. It’s “smaller size, bigger picture” campaign, promoting the paper’s switch to compact, was a superbly cr

By Lynn Melvin  |  01/09/2005

UK NEPA 2005
FEATURE

UK NEPA 2005

UK NEPA held its 11th annual conference on 12 July at the Millennium Gloucester Hotel. It was a lively day, including round table discussions, panel discussions and presentations. James Evelegh went along to listen and here, reviews the presentation

By James Evelegh  |  01/09/2005

“The most successful advertisement in the history of the world” – analysed
FEATURE

“The most successful advertisement in the history of the world” – analysed

The Wall Street Journal has been using this mailing to acquire subscribers for over 30 years. Drayton Bird calls it a “wonderful example of attention to detail, hard work and a real understanding of human nature”. Here Drayton explains what makes it

By Drayton Bird  |  01/09/2005

Missing a trick?
FEATURE

Missing a trick?

Our circulations are in decline, yet are we making full use of every tool in the marketing toolbox? Nigel Davis of Genesis DM argues that direct marketing techniques are being under-utilised by the regionals and that, if we want to retain (and even g

By Nigel Davis  |  01/09/2005

The opportunities of irregular readership
FEATURE

The opportunities of irregular readership

Irregular readers form a large and growing proportion of the circulation of our regionals. Developing a coherent strategy for them requires positive thinking, an effort to understand their needs and an acceptance that they are here to stay. Chris Bra

By Chris Branford  |  01/09/2005

Taking advantage
FEATURE

Taking advantage

Traditionally, the relationship between circulation managers and readers could best be described as ‘at arm’s length.’ However, with the explosion of the internet and the, surely irreversible, arrival of multi-media platforms, circulation managers ar

By Tony Coad  |  01/09/2005

Indian summer
FEATURE

Indian summer

For many UK newspapers, the words ‘circulation’ and ‘growth’ are too infrequently juxtaposed. Not so in India where newspaper sales are thriving and the media in general booming. Foreign publishers are aware of the potential and are investing heavily

By Dennis Jared  |  01/07/2005

What’s the meaning of life, best practice, delivery et al?
FEATURE

What’s the meaning of life, best practice, delivery et al?

When you hear the word “delivery”, do you think of vans or mission statements? Russell Borthwick thinks that responsibility for delivery stretches deep into the organisation. Here he looks at how some publishers are changing their approach to improve

By Russell Borthwick  |  01/07/2005

Increasing circulation in your virtual marketplace
FEATURE

Increasing circulation in your virtual marketplace

To maximise sales from your website you must establish its presence within your products’ virtual marketplace - the community of websites frequented by your potential customers. For this you need a strategy, a budget and specialist knowledge, explain

By Mark Nunney  |  01/07/2005

Bringing it all together
FEATURE

Bringing it all together

Perhaps slow out of the blocks, the regional press has been frantically developing its new media offerings. However, too often, in the rush to go online, not enough thought was given to devising strategies to ensure proper synergy between the differe

By Dominic Collard  |  01/07/2005

Circulation futures in an electronic era?
FEATURE

Circulation futures in an electronic era?

As newspapers evolve into brands – in which the print product is just one of a number of content delivery platforms – are publishers going to set up parallel circulation teams to deal with each? On the evidence so far, the answer is ‘probably’, yet,

By David Owen  |  01/07/2005

Building the customer relationship
FEATURE

Building the customer relationship

Newspaper publishers are waking up to the potential of database marketing – and not just for managing subscription programmes. Tony Coad finds that publishers are now using the database to drive everything from editorial content to broadsheet-to-comp

By Tony Coad  |  01/07/2005

Time's wingèd chariot
FEATURE

Time's wingèd chariot

To cope with the breathtaking speed of technology take-up, newspaper publishers need to go back to basics and ask “what is a newspaper anyway?” Those who can answer that question with the words “information provider by whatever means possible” have a

By Richard Withey  |  01/05/2005

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