As with any tectonic shift in the technology landscape, artificial intelligence or AI, has long tentacles and will continue to dominate and shape challenges for digital publishers into 2025 and beyond, says John Barnes.
A publisher’s data can deliver significant new revenue streams, especially when combined with data from third-party sources. Jennifer Schivas, CEO of 67 Bricks, looks at how AI can accelerate the process.
AI can make us more efficient and improve performance, but it can also facilitate the development of completely new products, says Markus Karlsson, CEO and founder of Affino.
The regional news publisher has been experimenting with AI across a number of fronts. Tim Robinson, editorial director and publisher, looks at what progress they’ve made so far.
Making their content easy to find has been a perennial challenge for publishers. AI enables publishers to make their content more discoverable and to do so in a more efficient and effective way, says Brian Alford, founder and CEO of Bright Sites.
Publishers have got more adept at tailoring content delivery to meet individual subscribers’ needs over the years and, says Ben Tregenna, chief technology officer at Content Catalyst, AI has made the process easier and more effective.
Immediate Media has put a lot of effort into evaluating the potential of AI. Katja Eggert, head of strategic development, outlines how their approach to AI has evolved.
What type of content is being read by what type of visitor to your site? A deep knowledge of content consumption habits should be informing your content strategy. AI can help with this, says Aliya Itzkowitz, manager at FT Strategies.
One of the first benefits publishers associated with AI was in the area of workflow efficiencies. Stewart Robinson, managing director of Full Fat Things, looks at how far the publishing sector has come in realising those benefits.
The B2B publisher has used AI to launch a new data service for its flagship brand. Thomas Lake, director of product and technology, outlines what they’ve learnt from the experience.
AI is driving major workflow efficiencies and image enhancements within editorial and picture teams, says Derek Milne, commercial pixometrist at Pixometry.
If AI tools are intuitive and easy to use, journalists will use them. If they’re not, they won’t. Peter Dyllick-Brenzinger, head of product and engineering at Purple, looks at this and other AI lessons learnt so far.
One of the most effective ways in which AI can assist in the copy editing process, says Tom Pijsel, VP product management at WoodWing, is in the area of copy fitting.
Creating comprehensive directories of local businesses is just one of the areas where AI can help drive increased commercial revenues, says Christian Scherbel, CEO at Smartico.
Publishers like BMJ, where the trustworthiness of their content is paramount, have stepped carefully into the world of AI. Ian Mulvany, chief technology officer, explains their approach and what they have learnt to date.
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