Mobile navigation

Editorial/content creation

Spice of life
EDITOR'S ARCHIVE PICK

Spice of life

Does variety still exist on our newsstand? Is one women’s weekly much like the next and can the customer, or the retailer for that matter, tell the difference? … and does it matter? David Hepworth looks at the publishing industry’s drive to sameness.

By David Hepworth  |  01/07/2006

Selling covers
EDITOR'S ARCHIVE PICK

Selling covers

As a key driver of newsstand sales, the front cover will be subject to much scrutiny, both before and after on-sale date. Peter Genower looks at what makes for good – and bad – covers.

By Peter Genower  |  01/09/2005

3797 articles - Page 254/254

<< Back to Key Topics