Although blogging is a great way to drive traffic to your site, in the early days of the web, traditional publishers were slow to embrace it. Indeed, many are still blind to its potential. This, writes Amanda MacArthur, represents a wasted opportunit
On 14 November, Raconteur Media and NewsCred held a forum at the London’s Savoy Hotel, entitled ‘The Value of Journalism in Content Marketing’. Sabilah Eboo Alwani summarises the main talking points from the event.
Getting celebrities to guest edit an issue is all the rage. Nothing new there. But getting the heir to the throne to roll up his sleeves is impressive. Country Life editor Mark Hedges explains how he got Prince Charles on board.
What are the digital priorities for local and regional newspapers? Steve Dyson gathers the views of twelve serving editors.
The World Editors Forum and the Open Society Foundations recently collaborated on a research project looking at how news organisations managed reader comments. WAN-IFRA’s Emma Goodman summarises the main findings.
What a summer. The Lions won in Australia, Andy Murray took the Wimbledon title, Chris Froome stormed to victory in the Tour de France, the Ashes were retained – and, writes Jon Slattery, the British press got back its mojo.
Creating a digital product that’s optimised for all the different devices that consumers might be using is a huge challenge for workflow management. Jo Bowman reports on how publishers are streamlining the process.
The social networks are where a lot of our readers spend a lot of their time, so clearly publishers need to be there too. But simply being there is not enough, writes Amanda MacArthur. You need to make sure you fit in!
The well-crafted newspaper headline was a key sales hook, and sub-editors fully understood its importance. Does the rise of the digital world spell the end for the classic headline, asks Peter Sands.
Top speakers drew a decent turnout at the Society of Editors’ regional conference in April. But the most interesting story was unexpected – when one of Britain’s oldest independent publishers announced that online paywalls were coming. Steve Dyson re
Adrian Barrick started working as a journalist on Property Week over twenty years ago; today, he is Chief Content Officer at UBM. Over the intervening 22 years, he has helped oversee sweeping changes to their B2B publishing model. Indeed, as he expla
Twitter has become an indispensable part of the lives of most journalists, yet, asks John Meehan, are they using this incredibly powerful medium to best effect?
Careers in traditional, “independent” editorial writing / editing may be going the way of the dodo, but the future’s bright indeed for those willing (or driven) to generate sponsored content for media companies or the brands themselves, writes Karlen
David Hepworth's regular column, in the May / June 2013 issue of InPublishing magazine.
Traditionally, the regional press hasn’t felt comfortable doing humour. Yet recently, Peter Sands has detected a new found spirit of levity at some local publishers.
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