Best practice: Sales / Sponsorship
Having a clear idea where your revenues are likely to come from is the start point for a successful sales campaign, says John Cheney, CEO & founder of Workbooks CRM.
Having a clear idea where your revenues are likely to come from is the start point for a successful sales campaign, says John Cheney, CEO & founder of Workbooks CRM.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
If you can convert your passive audience into an active and engaged community, your chances of attracting them to your event are infinitely higher, says Mark Sullivan, business development director at gther.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
A smooth, efficient and well designed registration process helps deliver the numbers you need and provides invaluable visitor information which you can put to good use, says Steve Russell, client services director at Fusion.
Great content is the cornerstone of a great show and creating magic moments is part of that, says Rachael Bosshardt, event director (food & festivals) at Immediate Live.
If stand exhibits aren’t where they need to be when the show opens, then you have a potential disaster on your hands. Avoiding that requires thorough planning, says Lenka Booker, strategy & transformation director at Air Business.
Event revenues underpin the profitability of many publishing brands. This special feature contains eight articles, written by publishers and suppliers, about how publishers can stage successful events.
Elle UK has announced the return of the Elle Style Awards with BMW as headliner partner.
Informa plc has announced the acquisition of Ascential plc and the creation of Informa Festivals.
Delinian announced in early September the sale of IMN to Informa plc, and IJGlobal to Green Street.
Harper’s Bazaar has announced a partnership with Tiffany & Co. for a bespoke Bazaar Art magazine and party during Frieze London.
The Financial Times is to host its Energy Transition Summit India on 8-9 October, 2024.
Metro has launched the inaugural Metro Pride Awards, an event dedicated to honouring and celebrating the talent and passion that defines the LGBTQ+ community.
The Independent presents Black History in Focus photography exhibition at Outernet London.
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