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Acast promotes Jack Preston

Acast, a podcast platform, has further invested in its Acast Creative team, by promoting Jack Preston to Global Head of Acast Creative.

Acast promotes Jack Preston
Jack Preston: “A podcast can now be so much more than something you just listen to.”

Acast Creative is Acast’s in-house creative ad solutions team and a pillar of the Acast Marketplace, tasked with helping brands navigate the rapidly evolving podcast landscape and elevate commercial messaging to its greatest potential.

Acast first launched Acast Creative for its European markets in 2019, before expanding globally.

In his new role, Jack will continue to develop Acast’s relationships with both the clients and creators, continuing to introduce new ad formats into the medium and redefining the notion of what a podcast ad campaign can be, says the company.

He’ll also work closely with Acast’s group of regional creative directors, developing strategies tailored to each market and each client they work with.

Preston added: “When we enter into a partnership with a brand and a creator, we don’t just want people to hear the campaign — we want them to be truly listening, watching and experiencing them everywhere.

“A podcast can now be so much more than something you just listen to, so while all our campaigns will continue to have audio and storytelling at their heart, we want to work with creators and brands on bigger, more ambitious executions that take place across multiple platforms.”

Preston has more than a decade’s experience creating multichannel campaigns for brands, and since joining Acast has led an overhaul of its advertising offering for clients — helping move the business from ads and sponsorship alone to a greater focus on branded content and 360 partnerships. Before joining Acast, Preston led content and social strategy at Virgin.

You can find out more about Acast in our Publishing Services Directory.

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