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Aptitude Software announces rebrand

The rebrand comes in response to the 2021 acquisition of MPP Global, company growth, and expansion into new product areas and industries.

Aptitude Software announces rebrand
Jeremy Suddards: “The acquisition of the subscription management specialists, MPP Global, gave us the perfect opportunity to rethink our brand.” Photograph: Jan Huber on Unsplash.

Aptitude Software, a provider of subscription management, revenue automation, finance digitalization, and compliance software solutions has unveiled a new corporate rebrand.

According to the company, the new brand identity captures the sense of purpose, energy, and enthusiasm across the enlarged organization and reflects the Group’s product strategy of expanding on its capabilities to automate complex finance functions and support continued global growth across a broad range of sectors.

Jeremy Suddards, chief executive officer of Aptitude Software, states, “The acquisition of the subscription management specialists, MPP Global, gave us the perfect opportunity to rethink our brand.” He continues, “At Aptitude, we’re problem solvers and innovators and unravelling the intricate webs of finance, revenue, subscriptions, and compliance is our lifeblood. Our teams excel in finding solutions that give customers the clarity, confidence, and control to help them succeed. Where other businesses see complexity, we at Aptitude see possibility.”

After a research project that included interviewing a cross section of clients, partners, and key stakeholders, Aptitude revealed their new proposition, ‘We make the complex beautiful,’ in reference to the complex problems clients bring to the organization and Aptitude’s ability to deliver innovative solutions.

Jeremy continues, “One of the key things to come out of the research was how passionate our people are – we literally love what we do. Our organization is now made up of over 500 unique, diverse, global team members and each one of them is key to our success. They truly go above and beyond for every client and it’s this human element that we wanted to see come through in our new brand.”

The new branding will be rolled out over the coming weeks, with an updated website and several exhibitions across the globe over the next few months.