Launch: 110% Gaming

DC Thomson has announced the launch of a new monthly children’s magazine today. The title, 110% Gaming, is aimed at eight to 12 year-old kids and focuses on multi-platform gaming and entertainment.

110% Gaming has already attracted key advertisers including Warner Bros and will be stocked in all major retailers, says DC Thomson. Issue one will go on sale on Wednesday 15th October 2014.

110% Gaming will feature imaginative, creative and fun content with a humorous entertainment focus. The title will include funny stories, age appropriate video clips, multi-platform gaming reviews, top tips and exclusive covermount giveaways. A number of digital platforms will complement the magazine title; an interactive website with age-appropriate reader content, YouTube channel featuring clips, hints and tips and social media.

110% Gaming Editor Gareth Whelan explains, “We’ve taken a completely fresh approach to this title and we believe that it’s unlike anything else in the children’s marketplace. Our research showed a gap in the market for an age-appropriate gaming title and we’re confident that 110% Gaming will appeal to kids and to their parents.

“The magazine promotes imagination, storytelling, creativity and problem solving. As well as reviews, walkthroughs and technical info we are also bringing games to life – kids get to know the characters and their surroundings in a whole new way.”

This is DC Thomson’s first launch in the children’s gaming magazine market and adds to the company’s stable of popular children’s magazine titles. It is built, say the publishers, on extensive research into children’s interests and their relationship with gaming and technology. The researchers also engaged with parents for feedback on the magazine and its content.

DC Thomson Head of Advertising (Consumer Entertainment) Andrew Williams says, “A huge amount of research has gone into the launch of this magazine title and we’re thrilled with the response we’ve had from advertisers. There’s great potential for retail partnerships. 110% Gaming is launching with exclusive content and covermounts from Warner Bros and FIFA. It’ll also feature giveaways from Sony.”

The magazine will launch in major retailers including WH Smith, Tesco, Sainsbury’s, Asda and Morrisons and will be supported by significant retail marketing activity.

DC Thomson Head of Circulation Iain McKenzie adds, “DC Thomson is a trusted children’s publisher and the magazine features compelling editorial content. We have had a fantastic response from retail buyers to the magazine, and we are confident that 110% Gaming will be a huge success.”

110% Gaming goes on sale on Wednesday 15th October 2014. The monthly title will be £3.50 per issue with an introductory offer available to subscribers – a £3.00 package for three issues plus a free gift.