Challenges are nothing new for paper and print in publishing. Rising energy costs in recent years have driven significant paper price volatility, while ongoing technological innovation continues to reshape how audiences consume news and media.
One of the most notable pressures on printed publications in 2025 has been the EU Deforestation Regulation (EUDR). For publishers supplying the EU market, including Northern Ireland, the regulation initially introduced complex compliance requirements. However, in December 2025, it was confirmed these requirements have proven largely redundant for printed media, much of which has now been removed from the regulations’ scope. Even so, publishers that invest directly in sourcing paper will still need to retain some form of compliance records.
Supply-side pressures also continue to reshape the market. The proposed merger of two major paper groups, UPM and Sappi, is widely expected to proceed, and once approved, a rationalisation of production units and paper grades is likely. While consolidation may deliver efficiencies for producers, it risks reducing choice for publishers and limiting flexibility at a time when adaptability is increasingly important. Paper pricing, long influenced by global geopolitics and energy markets, remains volatile. At the same time, tighter legislation on single-use plastics and incoming EU PFAS regulation are expected to increase demand for paper fibre as a sustainable alternative to plastic-based materials, further affecting market dynamics.
Against this backdrop, it would be easy to paint a pessimistic picture for print. Yet most publishers recognise that print and digital media are not mutually exclusive and must coexist.
Modern paper production is not about deforestation – quite the opposite. Today’s publication papers are either FSC or PEFC certified, sourced from responsibly managed and replenishable forests. Paper also acts as a store of absorbed carbon emissions and is the most recycled material in the UK and Europe, capable of between eight and ten recycling lifecycles.
There are also practical opportunities for publishers. Even as capacity tightens, making informed paper choices can help mitigate costs without compromising quality, particularly when working with specialist paper merchants. Beyond supply, the right partner can offer a paper management service that confirms paper performance, provides commercial forecasting, stores compliance data and supports sustainability reporting – including Scope 3 emissions. At its best, such a service functions as a bespoke customer portal – delivering insight, driving efficiency, reducing waste and adding strategic value.
Crucially, physical publications remain highly effective. Print offers focus, depth and credibility in an age of constant digital distraction. Industry bodies such as Two Sides consistently highlight higher levels of trust in print and the enduring cultural and educational value of physical books and journals.
Ultimately, printed media is not a relic competing with digital platforms. It is a complementary format with distinct strengths, capable of delivering trust, sustainability, and long-term value. Long may it continue.
So, paper is made from a traceable, sustainable, natural, renewable and managed resource. Hug a tree and celebrate the printed word.
About us
Denmaur has been one of the established names in the print and publishing sectors since 1983. Today, Denmaur Paper Media has become one of the leading specialist paper suppliers in the UK, offering a comprehensive range of innovative and sustainable products to suit traditional and modern print processes.
Email: ddoogan@denmaur.com
Web: www.denmaur.com
LinkedIn: Linkedin.com/in/danny-doogan-b795195a
