The launch of the new magazine will be backed by a fully integrated national marketing campaign, say the publishers. High impact digital outdoor media placements will target the commuter and leisure audience - including the striking Motion@Waterloo screen that will be used by The Sunday Times for the first time. Both a radio campaign and wide sampling of the magazine with money-off vouchers have been coordinated to drive purchase and the product will be trailed in the new Times of London Weekly international app.
The new-look magazine sees Jeremy Clarkson and India Knight bring their “unmissable” opinions to the magazine rather than the newspaper and they will be joined by Simon Barnes, who chronicles rural life in his new nature column.
Life – the magazine’s guide to modern living – features eight sections that define the way we live now, with tips, recommendations and other quick takeaways to make the magazine a sharper and more engaging read.
New sections within Life include the new Driving section, in glossy colour. Jeremy Clarkson is in characteristically robust and provocative form and is joined by Suzi Perry for a female steer on motoring.
Food remains a key destination for readers and advertisers, with a revamped Eating section that comprises recipes and reviews from Jamie Oliver, A.A. Gill and Florence Knight and Damian Barr on drink.
Other new sections include Tech, written by respected technology writer John Arlidge, Body, which is Matt Rudd’s guide to fitness and a new Love section with sex columnist Vanessa Marin.
Popular features Relative Values and A Life in the Day are also found in the Life section in the second half of the Magazine, alongside new feature How It Feels To…
Eleanor Mills, Editorial Director, and Editor of The Sunday Times Magazine, said: “Since it first shook up our weekends, The Sunday Times Magazine has kept surprises flowing, leading the way with new ideas and new writers who chronicled the fast-changing face of Britain and the rest of the planet. Busy 21st-century lives now leave very little time to make choices, so we've combined our award-winning journalism with all you need to know about modern life in one convenient place.”
The 76-page commercial book was designed by Simon Esterson and Matt Curtis. The first issue features advertising from Volkswagen, Jaguar and Bertolli among other brands.