Curated by their fashion and beauty editors, the newsletter will save readers trawling the internet - or the high-street - for the latest must-have item, says publisher.
Packed with exclusive content, offers and original video, the newsletter is a great opportunity for Fabulous’ brand partners, providing space for sponsorship, affiliates and ad slots.
Elena Ostrowska, head of digital & magazine brands says: “Fabulous' shopping newsletter creates a new opportunity to drive sales and deliver results for our commercial partners, through expertly curated content that is delivered straight to shoppers' inboxes.”
The shoppable Fabulous newsletter forms part of The Sun’s wider newsletter strategy, added the publisher, increasing focus on this area to drive repeat visits from loyal readers.
Rachel Shields, assistant editor The Sun says: “Fabulous reaches millions of readers a week, across print, digital and social platforms, with a real variety of content - from important campaigns to great real life stories and excellent lifestyle content.”
“The lifestyle newsletter will now allow the brand to form a deeper connection with a community of readers who love Fabulous’ shopping, homes and beauty content.”
Led by Fashion Director Tracey Lea Sayer, the newsletters have the aspirational but relatable feel Fabulous is famous for.
Tracey Lea Sayer says: “We already know our readers love to shop as they spend £24 of every £100 spent on clothing in the UK with brands we endorse on Fabulous. Our new shoppable newsletter is a great tool to connect fashion, beauty and lifestyle brands that we love directly with our readers, followers and now new subscribers. I am very excited about this!”Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.