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PPA New Talent Awards 2018 - Winners Announced
The PPA New Talent Awards were held on March 22 at LSO St. Luke’s, an 18th-century Grade I listed Hawksmoor church.
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Shortlist Media creates its first TV ad, for GAME
Shortlist Media last week announced that its in-house content studio had created its first television advertisement – for GAME.
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Cosmopolitan honours female trailblazers
Cosmopolitan last week honoured three leading female advertising icons at its annual Advertising Week Europe Event – Cosmopolitan: A Celebration of Female Talent.
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PPA MagSell Awards 2018 - Winners Announced
The PPA Retail Forum and MagSell Awards took place on March 21 at London’s Ham Yard Hotel to celebrate and champion magazines at retail.
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Yves Bougon appointed President Directeur General of Condé Nast France
Yves Bougon has been appointed Président Directeur Général of Condé Nast France, it was announced yesterday by Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International.
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Launch: My Little Pony Special
Building upon the success of the My Little Pony Magazine, Signature Publishing, under license from Hasbro, has announced the launch of My Little Pony Special.
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Future buys five Haymarket titles in £14m deal
Future plc yesterday announced the proposed acquisition of five specialist consumer titles from Haymarket Media Group for up to £14m.
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Vogue Czech Republic and Slovakia appoints Editor-in-Chief
Vogue Czech Republic and Slovakia yesterday announced the appointment of Andrea Behounková to the role of Editor-in-Chief. The Czech and Slovak edition of Vogue will debut both digitally and in print in August 2018, published in partnership with V24
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Mobile ads: they don’t have to be amazing, they just have to be right
The IAB UK has released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – ie optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand
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Facebook and Instagram video viewability to be verified by Meetrics
Meetrics says it has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.
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Launch: enki
enki, a new monthly magazine aimed at both men and women about luxury modern domestic architecture and design, goes on sale on 21 March, priced £4.80.
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GQ and Gucci partner for second series
GQ and Gucci yesterday announced the second installation of the five-part film series: “The Performers,” curated by Dylan Jones, Editor-in-Chief of British GQ.
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Hearst partners with hotel group
Hearst UK and Coast & Country Hotels, part of Shearings Leisure Group yesterday announced a new partnership to rebrand two hotels within its portfolio.
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Bas Nawijn Joins Piano as Vice President of Sales - Europe
Piano, the software company behind a content monetisation and audience platform used by a number of global publishers, announced that Bas Nawijn has been appointed as Senior Vice President of Sales, Europe.
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IAB UK analysis demonstrates digital display is effective
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.
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