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Bauer takes over NetBrokers Holding

Bauer Media Group has acquired the remaining shares of NetBrokers Holding, a leading online comparison platform in the Czech Republic and Slovakia.

Bauer takes over NetBrokers Holding

In 2016, Bauer Media Group first invested in NetBrokers Holding.

NetBrokers Holding is a leading online comparison platform (OCP) for, among other things, insurance, finance and telco in Czech Republic and Slovakia. The company operates through several brands including ePojisteni.cz and Superpoistenie.sk.

The investment complements existing Bauer Media operations in Poland (Rankomat), Finland, Norway and Sweden (Zmarta) and strengthens its presence in the fast-growing digital consumer services market. Bauer Media is the only company covering six European markets with market leading positions in the OCP sector, says the company.

Björn Lander, Global Business Area Head OCP at Bauer Media Group: “Bauer Media Group has over the last three years acquired and built up a strong OCP business. Acquiring the remaining shares of NetBrokers Holding gives us full ownership of the market leader in the Czech Republic and Slovakia and the possibility to accelerate development of the company and the underlying markets.”

Dusan Senkypl, founder and CEO of NetBroker Holding, adds: “NetBrokers Holding is a well-managed company with a strong market position thanks to a team of 400 passionate colleagues. Building the company was a once-in-a-lifetime experience for us founders and with the strong growth plans of Bauer Media Group and the related synergies the company will enter the next level. The new phase in the life of NetBrokers Holding brings both motivation and opportunities for teams throughout the business”.

In this context, Björn Lander also announces Agnieszka Anielska as Vice President Strategy & Growth OCP at Bauer Media Group: “We are very happy to have Agnieszka on board to help us grow our OCP businesses throughout the Group. Agnieszka will drive organic and acquisition opportunities as well as execute on the overall growth strategy.” Agnieszka has, says Bauer, extensive experience from the OCP industry and a great track record in terms of M&A, business development and transformation from the Bauer Media Group and a long career in the media industry in Poland.

Effective July 1st, 2018, Tomasz Masajlo has been appointed CEO of Rankomat, Poland’s largest insurance comparison platform. Tomasz had previously been the Marketing Director of Rankomat. He combines a strong marketing background with deep experience in the insurance industry.