Look – the new brand strategy
In September, Look unveiled a new brand strategy built around four content pillars and a belief that the brand had to be everywhere its audience was. Ciar Byrne talks to some of the key players behind the new strategy.
In September, Look unveiled a new brand strategy built around four content pillars and a belief that the brand had to be everywhere its audience was. Ciar Byrne talks to some of the key players behind the new strategy.
Copy placement is now so much more than getting a copy of your title from A to B. As Gold Key Media’s Chris Horn tells James Evelegh, it is now a highly creative, data driven activity that utilises new technology to deliver a host of valuable benefit
UBM plc has announced that Michael Duck, Executive Vice President of UBM Asia, will take on the additional role of UBM Group Chief Representative for China with immediate effect, succeeding Philip Chapnick.
Haymarket Media Group and Tee to Green Marketing have announced Haymarket’s acquisition of the British Homes Awards (BHA).
Mark Allen Group has reported a record year. Revenue for the year ending March 2016 went up 15.6% from £27.6 million to £31.8 million with profits before taxation leaping 44% from £3.1 million to £4.5 million.
UBM plc yesterday issued a trading update for the current financial year to date.
The Financial Times will offer free FT.com access to its US election coverage on Election Day, November 8, for 24 hours beginning at 5 am ET.
Centaur Media plc has issued a trading update for the year ended 31 December 2016.
Time Inc UK has announced the appointment of Sean Igoe as head of market for its cycling group.
Gold Key Media have announced the appointment of Katie Jayson-Morgan as their new Events Manager.
UBM plc, one of the world’s leading B2B event organisers, has announced the appointment of David Wei as a Non-Executive Director with effect from 1 November 2016.
The PPA has announced the shortlist for this year's PPA Connect Awards.
Anna Jones is to step down as CEO of Hearst UK in February 2017 to launch AllBright, a funding platform for female-led businesses in the UK.
Through Gold Key Media's targeted event placement service, the i newspaper was distributed inside the Conservative Party Conference at the ICC in Birmingham last week.
With its acquisition of the annual exhibition Dental Showcase, the Mark Allen Group (MAG), has strengthened its position as a leading media player in the dental sector.
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