News
Passendo announces partnership
Email ad server and SSP, Passendo, has partnered with audienzz, a media company based in Zürich, Switzerland, to launch a newsletter advertising network in Switzerland.
Newsletters
News
Passendo appoints Harry Charalambous
Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally.
News
Allegra Stratton joins Bloomberg News
Bloomberg News has announced the appointment of Allegra Stratton as UK Contributing Editor.
News
Guardian launches new flagship current affairs newsletter
The Guardian has launched First Edition – a newsletter offering readers a mix of news digest, expert analysis and a pick of the Guardian’s best journalism every weekday morning.
News
FT launches new politics newsletter
Inside Politics is the latest newsletter from the Financial Times and is written by associate editor and columnist Stephen Bush.
News
Passendo announces three new board members
Passendo, an in-email ad serving platform, has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg.
FEATURE
Newsletter trends
Email newsletters play an important role in increasing engagement and building loyalty, but it’s a competitive space. With the rise of platforms like Substack, some newsletter editors even find themselves competing with erstwhile colleagues.
News
FT launches: Working It
The Financial Times has launched Working It, a weekly newsletter explaining the new world of work, from work and careers editor Isabel Berwick.
FEATURE
Taking cookie soup off the menu to boost reader engagement
Most of us like chocolate. Most of us like cheese. But would we put them together in a sandwich? Probably not. Sometimes, what works on its own simply doesn’t work when combined with other ingredients.
FEATURE
Apple’s IOS Privacy Update and Email Newsletters: How Publishers Can Adapt
Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, but also opportunities.
FEATURE
Newsletters: make them good and keep them relevant
With a rising tide of online disinformation, trivia and trolling, the dedicated email newsletter is being seen in a new light. The key to formulating the right newsletter strategy is to focus on quality and relevance (and not forgetting, metrics).
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