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Newsletter trends
FEATURE

Newsletter trends

Email newsletters play an important role in increasing engagement and building loyalty, but it’s a competitive space. With the rise of platforms like Substack, some newsletter editors even find themselves competing with erstwhile colleagues.

By Sarah Ebner  |  12/04/2022

FT launches: Working It
News

FT launches: Working It

The Financial Times has launched Working It, a weekly newsletter explaining the new world of work, from work and careers editor Isabel Berwick.

08/04/2022

Taking cookie soup off the menu to boost reader engagement
FEATURE

Taking cookie soup off the menu to boost reader engagement

Most of us like chocolate. Most of us like cheese. But would we put them together in a sandwich? Probably not. Sometimes, what works on its own simply doesn’t work when combined with other ingredients.

By Andreas Jürgensen  |  17/03/2022

Apple’s IOS Privacy Update and Email Newsletters: How Publishers Can Adapt
FEATURE

Apple’s IOS Privacy Update and Email Newsletters: How Publishers Can Adapt

Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, but also opportunities.

By Anthony White  |  09/12/2021

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