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Product/publishing management

Mike Darcey - interview
INTERVIEW

Mike Darcey - interview

It is perhaps telling that not having any newspaper experience is nowadays considered no bar to running a newspaper company. Former BSkyB executive Mike Darcey certainly had none when he was chosen by Rupert Murdoch to head up News UK, but, as he tel

By Ray Snoddy  |  17/09/2013

10 digital media trends you can’t ignore
PREVIEW

10 digital media trends you can’t ignore

As traditional publishing transitions to digital content, whether web, mobile, social, video, data, events or communities, so the rules of the game are changing, writes Carolyn Morgan.

By Carolyn Morgan  |  13/09/2013

Grow your live events - 21 ideas for publishers
REVIEW

Grow your live events - 21 ideas for publishers

SIIA UK brought together a group of event organisers on 4 September to listen to the experiences of Optimus Education and Newtrade Publishing, and swap their tips on developing profitable live events. Carolyn Morgan was taking notes.

By Carolyn Morgan  |  06/09/2013

Natasha Christie-Miller - interview
INTERVIEW

Natasha Christie-Miller - interview

Natasha Christie-Miller, CEO EMAP, explains to Carolyn Morgan how they are applying quality B2B content and the latest approach to digital subscriptions to deliver an impressive rate of growth in a turbulent market.

By Carolyn Morgan  |  30/08/2013

Selling A Century Short
FEATURE

Selling A Century Short

Imagine being asked to name the greatest prime minister of the past century and then finding that the list of candidates excluded Thatcher, Attlee, Churchill and Lloyd George. That would, writes Peter Jackson, pose a bit of a problem, wouldn’t it?

By Peter Jackson  |  23/07/2013

An App I Like: TRVL
AN APP I LIKE

An App I Like: TRVL

In the first of a new series by leading figures in the world of digital publishing, Dennis Publishing’s Alex Watson tells us why he particularly likes TRVL.

By Alex Watson  |  23/07/2013

How to measure the success of your digital magazine strategy
FEATURE

How to measure the success of your digital magazine strategy

Henry Ford once said that the only real mistake we make is the one from which we learn nothing. Rebekah Billingsley strongly believes that’s what a lot of publishers are doing right now with their digital magazines and are in danger of being left sta

By Rebekah Billingsley  |  23/07/2013

Mike Perlis - interview
INTERVIEW

Mike Perlis - interview

A lot of publishers are struggling over their strategic direction. One that does not appear to be is Forbes, which is enjoying continued success in print combined with rapidly growing digital advertising revenues. Ciar Byrne talks to Forbes CEO Mike

By Ciar Byrne  |  23/07/2013

Variety is the spice of life
FEATURE

Variety is the spice of life

In 1896, Henry J Heinz came up with one of the all-time great marketing coups when he introduced the slogan ‘57 Varieties’ to describe the breadth of his company’s product range. And therein, writes Ian Eckert, lies a valuable lesson for today’s publ

By Ian Eckert  |  15/07/2013

The importance of technology
FEATURE

The importance of technology

Good content is still king, but, writes Paul Lomax, without technology to match, publishers may not reach the audiences they once enjoyed.

By Paul Lomax  |  15/07/2013

Off The Page – David Hepworth on magazines and beyond
COLUMN

Off The Page – David Hepworth on magazines and beyond

David Hepworth's regular column, in the July / August 2013 issue of InPublishing magazine.

By David Hepworth  |  15/07/2013

Digital survival skills for publishers
FEATURE

Digital survival skills for publishers

Publishing has changed forever, writes Carolyn Morgan, and media owners will have to learn a whole new set of digital survival skills to thrive in a world of digital content – before brands, retailers, government and start-ups eat their lunch…

By Carolyn Morgan  |  15/07/2013

Happy Birthday PPA
FEATURE

Happy Birthday PPA

Just in case you’d missed it, the PPA is celebrating its 100th birthday this year. To mark the occasion, former PPA Chief Executive, Ian Locks, give us a whistle-stop tour of the key moments in magazine publishing.

By Ian Locks  |  15/07/2013

How digital is changing specialist media
RESEARCH

How digital is changing specialist media

Thanks to digital media, specialist publishers are gradually morphing into all round providers of services for targeted communities. The Specialist Media Insights research has been tracking this transition since 2010, with the support of InPublishing

By Carolyn Morgan  |  07/07/2013

Can the OFT see sense this time?
FEATURE

Can the OFT see sense this time?

Consolidation will not save the regional and local newspaper industry in the UK – but, writes Neil Fowler, it is one of a basket of measures that, if operating in tandem, could give the sector a boost.

By Neil Fowler  |  31/05/2013

1893 articles - Page 122/127

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