Paul Hood, digital director for Archant, explains how he and his team have created a successful digital business by adopting an agile approach. This has meant adjusting their sails as the wind direction changes in order to maintain momentum towards t
David Hepworth's regular column, in the September / October 2014 issue of InPublishing magazine.
After years of gloomy despondency, the news sector is beginning to regain some of its former bounce, writes Charlie Beckett, and he has identified a number of generational factors behind the brighter outlook.
The publishing industry is under pressure. Journalism is undergoing a dramatic transformation, and the processes that have underpinned the publishing industry for decades are profoundly changing. Martin Maynard talks to Roel-Jan Mouw, CEO of WoodWing
Jim Foster’s regular column, looking at the world of ePublishing, in the September/October 2014 issue of InPublishing magazine.
Putting the reader at the centre of everything it does, and measuring their every interaction with the site, has helped The Student Room double its traffic in the past three years. Jack Wallington explains how the site used its own social platform to
When a publisher has been in business over 150 years, then it’s got to be doing something right. As Lorraine Hendle tells Meg Carter, sticking to core values while at the same time embracing fundamental change, is the key to William Reed Business Med
When it comes to embracing mobile, retailers have been much quicker off the mark than publishers. Matt Kelly applauds the “bold minimalism” of the Mr Porter app.
On 22 May, the PPA held its annual conference in the open plan basement setting of B1, Location House in London. The theme of the day was ‘reinvention’ and what consumer publishers needed to do to create a profitable future. James Evelegh was there.
Traditional local media is in turmoil. Latest estimates show more than 100 newspapers have closed in the last five years and others switched from daily to weekly publication. But community magazines - some still close to their kitchen table roots and
Why are publishers blaming all of our ills on the digital revolution? Peter Jackson suggests there’s another major factor which has been overlooked – and there is historical evidence that magazines can find a way to bounce back.
David Hepworth's regular column, in the July / August 2014 issue of InPublishing magazine.
Webinars are now widely used by publishers as another means of connecting with their readership, yet it is still a relatively new format and best practice is evolving. Get the basics right, says Mike Agron, and webinars represent a real win-win, for
Jim Foster’s regular column, looking at the world of ePublishing, in the July/August 2014 issue of InPublishing magazine.
‘Planning’ and ‘Digital’ are two words which do not sit very comfortably together. If ‘digital’ is all about being agile, fast-moving, responsive, silo-busting and questioning accepted norms; then ‘planning’ feels as though it should be about order,
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