Henry Ford once said that the only real mistake we make is the one from which we learn nothing. Rebekah Billingsley strongly believes that’s what a lot of publishers are doing right now with their digital magazines and are in danger of being left sta
A lot of publishers are struggling over their strategic direction. One that does not appear to be is Forbes, which is enjoying continued success in print combined with rapidly growing digital advertising revenues. Ciar Byrne talks to Forbes CEO Mike
In 1896, Henry J Heinz came up with one of the all-time great marketing coups when he introduced the slogan ‘57 Varieties’ to describe the breadth of his company’s product range. And therein, writes Ian Eckert, lies a valuable lesson for today’s publ
Good content is still king, but, writes Paul Lomax, without technology to match, publishers may not reach the audiences they once enjoyed.
David Hepworth's regular column, in the July / August 2013 issue of InPublishing magazine.
Publishing has changed forever, writes Carolyn Morgan, and media owners will have to learn a whole new set of digital survival skills to thrive in a world of digital content – before brands, retailers, government and start-ups eat their lunch…
Just in case you’d missed it, the PPA is celebrating its 100th birthday this year. To mark the occasion, former PPA Chief Executive, Ian Locks, give us a whistle-stop tour of the key moments in magazine publishing.
Thanks to digital media, specialist publishers are gradually morphing into all round providers of services for targeted communities. The Specialist Media Insights research has been tracking this transition since 2010, with the support of InPublishing
Consolidation will not save the regional and local newspaper industry in the UK – but, writes Neil Fowler, it is one of a basket of measures that, if operating in tandem, could give the sector a boost.
The independent magazine scene is thriving. It is a corner of the magazine market where passion pays. Peter Houston looks at what lessons we can learn from the vibrant Indie scene.
The Sun Sunday launched in February 2012, plugging a gap left by the closure of the News of the World. A year and a bit on, Jon Slattery looks at its impact on the Sunday tabloid market.
The magazine publishing sector is beset with change but, as this year’s PPA Publishing Futures survey reveals, the most notable shift is in the mood of publishers. Here, the report’s author, Jim Bilton of Wessenden Marketing, reflects on the findings
The Specialist Media Conference was held in April at the British Library; a fascinating day of panel discussions, presentations and round tables, attended by some of the leading lights of the specialist media world. James Evelegh was there too.
It has become fashionable to write off print as being in terminal decline, but, writes Peter Preston, the reality is infinitely more complex. There are signs, particularly in the US, that traditional newspapers are beginning to settle on a workable m
Digital editions are now an established part of any publisher's multi-channel strategy. But beyond the iPad and Newsstand, where can publishers look for inspiration? Future Publishing's Mike Goldsmith looks to another newsstand on the App Store.
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