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ABC welcomes two new board members

Industry-owned auditor ABC has welcomed two new members to its board: James Chandler, chief marketing officer at IAB UK, and Paul Sinker, director of communications at the NMA.

ABC welcomes two new board members
Left: James Chandler; Right: Paul Sinker.

ABC says James Chandler, chief marketing officer at IAB UK, will serve on the board representing the needs of publishers, ad tech providers, agencies and brands working within digital advertising. Chandler is responsible for the IAB UK’s marketing, PR & comms. He also brings a wealth of experience from previous roles including Mindshare, where he rose through the ranks to become global mobile director as well as leading Unilever's digital account globally.

Chandler said: “ABC is a valuable stamp of trust within the digital advertising world and I’m excited to be joining the board at a time when the market is flourishing – providing a huge amount of ways for advertisers to have an impact and resonate with people. To support this innovation, we must ensure that ABC continues to underpin a safe, efficient digital advertising environment that helps the industry to proactively address pivotal issues such as brand safety, ad fraud and online privacy.”

Paul Sinker is director of communications at the NMA (News Media Association). With 17 years of experience at the NMA, ABC says he’s perfectly placed to speak for the needs of national, regional and local news media organisations in the UK. The NMA promotes the interests of news media publishers to government, regulatory authorities, industry bodies and other organisations whose work affects the industry.

Sinker commented, “With newsbrands read by millions of adults every month in print and online, it’s essential that advertisers have access to accurate, trusted data when placing their spend. I’m delighted to be representing news media publishers on the board, and helping to ensure ABC’s services continue to underpin the trusted, quality environments that newsbrands provide.”

Simon Redlich, chief executive at ABC, said, “We’re thrilled to welcome James and Paul to the ABC board. Their expertise and understanding of the sectors they represent, will be invaluable in helping us continue to shape ABC’s products and services in line with the needs of media owners, agencies, brands and ad tech providers working in today’s dynamic media landscape.”

“I’d also like to thank their predecessors, Tim Elkington and Lynne Anderson, for making such an important contribution to ABC’s evolution during their time on the board. We wish them all the best for the future.”

The ABC says its board oversees the effective running of the company to best serve the needs of the industry. It meets regularly and is made up of key representatives from agencies, advertisers, media owners and trade bodies. Board members are nominated by the following industry associations: the IPA, ISBA, NMA, PPA and IAB UK.

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