Air Business fully incorporates Quadrant and unveils new branding

Air Business has unveiled its new corporate branding. With its subscription arm changing names from ‘Quadrant Subscription Services’ to ‘Air Business Subscriptions’, all areas of the business will now come under the Air Business brand.

These changes reflect the company’s seamless structure and fully-integrated service offering.

The company’s fresh tagline, ‘From A to Beyond’, plays on the familiar concept of getting something from A to B. It reflects Air Business’ ability to take its clients on a journey by offering a wide choice of services ranging from customer acquisition and retention solutions to the physical or digital delivery of a product. The additional proposition to take its clients ‘beyond’ demonstrates its core commitment to always exceed the requirements of its customers, says Air Business.

As part of this brand development, Air Business has launched its revamped website on the new domain

Commenting on the new brand, Adam Sherman, Air Business Group Managing Director, says: “The publishing and subscriptions landscape is changing rapidly and we recognise the need for change. It is important that Air Business stays true to its core values while developing a new and modern identity which truly reflects our strong market position and commitment to innovation. Operating under the united Air Business name clearly shows the seamless structure of our company. It underpins our unique market offering, taking in everything from subscriptions to distribution.”

Stuart Lacey, Managing Director – Subscriptions, adds: “Our ‘From A to Beyond’ strapline perfectly celebrates our vision, our strategy and our approach to the clients we serve. 2016 was a great year for us in terms of new client acquisition and significant development in our technology and, with our new brand, we are setting our sights on even bigger and better things in the next 12 months. We are ambitious to maintain rapid growth by further building our presence in publishing and beyond.”