Ascential acquires Sellics

Ascential, a specialist information, analytics and eCommerce optimisation company, yesterday announced that it has signed an agreement to acquire Sellics GmbH.

Ascential acquires Sellics

Sellics provides a mix of advertising spend optimisation, campaign automation and profit analytics, through a suite of software solutions, to challenger brands that trade on Amazon across the US and Europe. Headquartered in Berlin, Sellics employs about 90 staff, led by its co-founders: Franz Jordan (CEO), Josef Vataman (CTO) and Thomas Ropel (CMO).

Sellics will be merged into challenger brand specialist Perpetua, within Ascential’s Digital Commerce business unit, utilising its scaled platform, while significantly increasing penetration of the European market for this fast growing customer segment, says Ascential.

Duncan Painter, CEO of Ascential, commented: “Sellics’ strong presence in the European challenger market and engineering expertise will accelerate Perpetua’s growth outside its existing US operations, while Perpetua itself will provide exciting growth opportunities for the Sellics’ customer base through its advanced product set.”

Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.