Autometrix publishes two monthly newsstand and subscription titles, Audi Driver and VolksWagen Driver and has two significant events, Audi
Driver International incorporating an annual Awards Dinner and Gti International, its flagship event held in July. It also holds a number of track days for enthusiasts across the country.
The purchase of the company strengthens ATG Media’ existing transport publishing portfolio and allows the company to expand into events and non print activity.
James Tipping, MD of ATG Media, says: “This is very exciting for us. The Autometrix business is established and well recognised in the car magazine market with a strong marque following. Our production, design and marketing infrastructure allows us to expand this business to the next level and it fits well with our long term strategy.”
Ann Harris, current owner of Autometrix comments: “We are delighted to be passing the business to ATG and the team there. It is a complementary fit and their capabilities will undoubtedly grow the company and develop the business well into the future.”