Business Insider UK offers “real-time, fearless and punchy news” targeting the British and European business audience.
Having previously held a dual role at the Financial Times as Head of Mobile and Head of Digital Learning & Development, Gary Kakoulli joins the London-based Business Insider team to oversee the company’s advertising and content revenue.
Kakoulli has an impressive track-record of leading successful mobile and digital commercial teams at some of Britain’s most prestigious media brands. Starting his sixteen-year career at The Financial Times, he then moved to News International where he played a strategic role in the relaunch of the Times Online. Kakoulli also worked at Future Publishing as Digital Advertising Sales Director before returning to the Financial Times where he has spent the last four years.
Julian Childs, Managing Director of Business Insider UK, said: “Gary is an extremely valuable hire for Business Insider. With over 50% of our readers accessing our content through mobile, Gary's mobile expertise and extensive digital sales experience will be crucial in engaging with advertisers to reach our audience: the next generation of business leaders. We're very excited to have someone of Gary's calibre join our growing team.”
Gary Kakoulli, Commercial Director UK and EMEA at Business Insider, said: “With its unique approach to news, Business Insider already has impressive UK market penetration, so I’m thrilled to expand even more its fast-growing footprint in the UK and EMEA regions. The brand’s success in social and mobile aligns perfectly with my expertise and my aspiration to help the UK team build a successful and influential digital native media company.”
