MediaMath and Cavai say that their partnership will bring conversational advertising solutions to programmatic advertisers at scale globally. It will allow advertising partners, who want to run conversational ads, to select Cavai as a creative vendor within the drop down menu within the MediaMath user interface; bringing seamless programmatic scale and targeting opportunities to conversational buys and eliminating inefficiencies. Partners will also have access to Cavai’s global team of designers and copywriters to build conversational creative.
Cavai added that their privacy-first and interactive conversational advertising solutions allow brands and advertisers to connect with potential customers and engage them in curated conversations; enhancing engagement, consideration and ROI and generating insights.
Conversational ads can run on display, native, mobile and video, across devices; helping advertisers reach consumers in environments they have deemed compliant, brand safe and suitable - enabling them to achieve KPIs and increase ROI.
Ed Preedy, CRO at Cavai, explains: “Brands are becoming increasingly switched on to the power of conversational ads, particularly as they embrace the cookieless future and the need for truly impactful creative in today’s digital ecosystem. Through our integration with MediaMath, we are delighted to enhance the ease and efficiency of buying conversational solutions programmatically for our respective advertising partners. This partnership also gives advertisers the opportunity to work with Cavai’s global creative team to ensure world-class, interactive creativity.”
Will Jones, VP partnerships, EMEA and APAC, MediaMath says: "We are on a mission to make advertising better; determined to deliver outstanding results through powerful and future-facing ad tech and partnerships which help advertisers to solve complex marketing problems and deepen relationships with valued customers. Cavai leads on innovation and its conversational formats offer global reach, allowing clients to engage at scale, particularly within the mid funnel, with conversational creative doing the heavy lifting in an efficient, privacy-compliant format.”Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
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