Diplomas Multi-Platform Advertising Campaign

Bauer Media have secured a multi-platform advertising campaign with the Central Office of Information (COI) to promote the Department of Children's, Schools and Families (DCSF) Diplomas.

The Diploma is a qualification that combines theoretical study with practical experience and is part of the Government's '14 to 19 Reform' programme being rolled out over the next five years.

The campaign aims to inspire and inform students of the rewards a Diploma can provide and a route to achieving success.

The activity, exclusive to Bauer Media will run across Kiss, Kerrang, Match, 4Music and The Hits over a three-month period. The creative uses several Bauer Media experts from across the business - including heat's Lucie Cave, Match's Darren Cross and The Kiss Network's Eray Galip - each of whom will take audiences on a tour of their own personal careers.

The campaign will also be supported with a Kiss Academy Event - in November. The Kiss Network launched the Kiss Academy last year to provide workshops and hands-on experience to students interested in broadcasting - with one person winning a work placement at a Bauer Media brand.

In an added level of support, key people from Bauer Media will also attend DCSF events around the country for career talks where they will provide insight and advice into their routes in the business.

The campaign was created and brokered by Bauer Media's Brand Solutions team, the COI, Mediacom, Starcom, Carat and I-Level.

Lillian Betty, Cross Media Associate Director, Bauer Media commented: "This has been a hugely rewarding campaign to work on. Not only have Bauer Media provided a unique set of brands as the perfect environment to reach and connect with young students, but also a number of its people to illustrate real life career insight and advice."

A COI spokesperson added: "We looked to take the Diplomas multi-platform media partnership up to an even higher level with this year's activity. Bauer's proposal built on past achievements - whilst also introducing new ideas and channels to make this year's partnership even more exciting and engaging for our target audiences."