The magazine will be the ultimate extension to the already successful online entertainment platform which is the second most visited website in the UK for children aged 7-13 and boasts a 91% growth in users over the past 12 months, says Egmont.
In November 2011, the BinWeevils.com website was voted the website of the year at the children’s BAFTA’S, ahead of the Moshi Monsters and Club Penguin websites. The brand has seen unprecedented success online with BinWeevils.com receiving an average 105,000 visitors per day in December, according to Comscore – above both ClubPenguin.com and Disney.co.uk. The brand is also set to further expand its physical profile with a range of toys and merchandising.
Bin Weevils magazine will be “jam packed full” of exclusive content and secret hints that will enhance the online gaming experience and add a whole new level of interaction for fans. The magazine will help experienced players and novices alike get more out of their virtual world. The first issue launches with six free gifts, including 10,000 mulch, stickers, sweets, trial membership card and two exclusive nest items which will excite every BinWeevils.com player.
Egmont will celebrate the launch of the magazine with a substantial digital marketing campaign that will span the BinWeevils.com digital platform, iconic Egmont brands Go Girl and Toxic, across miniclip.com and TV advertising on CITV and Nickelodeon channels. The multi-platform campaign will utilise cross promotion through Egmont’s extensive portfolio while also creating buzz through Egmont’s partners.
Debbie Cook, Director of Magazines at Egmont UK, said: “We are delighted to be adding Bin Weevils magazine to our market leading portfolio. As well as sitting comfortably alongside other Egmont titles, Bin Weevils magazine is particularly exciting due to its hugely popular social gaming website (Binweevils.com) and the unique world that has been created by Bin Weevils Limited. We are proud that our magazine offers players an enhanced gaming experience and we see our magazine growing alongside the game.”
Amelia Johnson,Co-founder & Director of BinWeevils.com, said: "Our loyal BinWeevils.com fan base of over 2 million kids are looking to interact with their favourite characters, games, puzzles on a daily basis across a wide range of mediums. Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows them to connect with the brand in yet another compelling and enriching entertainment format."
Bin Weevils magazine launched as a monthly title on 15th February, priced at £2.99.