Frontline acquires Gold Key Media from COMAG

Gold Key Media Ltd becomes a fully owned subsidiary of Frontline Ltd on 1 November 2017 and will continue to be led by the existing management team.

Frontline has acquired Gold Key Media from COMAG, the 65:35 joint venture with Hearst UK and Condé Nast.

Gold Key Media creates bespoke solutions supplying newspapers and magazines in print and digital format to the business, leisure, travel, luxury and event industries across the world.

Established in 2001, Gold Key Media now represents over 300 international publishers, distributing over 60 million newspaper and magazine copies per annum across a range of international venues and global events, says Frontline.

Frank Straetmans, CEO of the Frontline Group, said: “With the integration of Gold Key Media into the Frontline Group, we are bringing together market-leading and complementary distribution services to the Magazine and Newspaper industries. We believe Frontline and Gold Key Media are a perfect match in terms of industry expertise as well as entrepreneurial mind set.

“There is an ideal strategic fit as we continue to progress our vision to develop new commercial opportunities for venue and publisher clients.

“I’m delighted that the incredibly talented and successful Gold Key Media team will be joining the Frontline Group at such an exciting time for both businesses. Together, we will continue to develop new routes to markets and to strengthen the position of Gold Key Media as a valuable and innovative marketing and distribution partner to the UK media industry.”

Chris Horn, Managing Director and founder of Gold Key Media, said: “This is a tremendous result for Gold Key Media. Allowing us to continue to invest in our business and to develop the innovative, audience engagement activities that we are world-renowned for. Our clients remain our priority as we evolve our services to meet the ever-changing demands of the publishing / media landscape.”

Links / further reading: Gold Key Media