NEWS 

Kiplinger’s acquires portion of Money magazine’s subscribers

Kiplinger last week announced it has acquired the Direct-to-Publisher (DTP) subscription file from Money magazine, which Meredith Corporation recently announced was ceasing publication with the current June/July issue.

Kiplinger’s acquires portion of Money magazine’s subscribers
Denise Elliott: “We look forward to serving these high-quality and actively engaged, former Money readers.”

The move is a further investment by parent company, Dennis Publishing Group, into the U.S. consumer finance market. Kiplinger’s Personal Finance is now the only personal finance magazine in the U.S., say the publishers.

The deal with Meredith, who acquired the title from Time Inc. in 2018, will see Kiplinger’s Personal Finance magazine fulfill the existing DTP subscriptions for Money effective with the August issue. The acquisition brings Kiplinger’s subscription base to 920,000.

Denise Elliott, CEO of Kiplinger, said “We look forward to serving these high-quality and actively engaged, former Money readers with trustworthy, reliable guidance from Kiplinger’s Personal Finance. Additionally, we are excited about the new advertising opportunities presented to Kiplinger’s Personal Finance as the only personal finance magazine in the U.S. market going forward.”

Meredith said it was pleased that many former Money subscribers will be receiving a similar high-quality product in Kiplinger’s Personal Finance. Meredith will now turn its focus to serving consumers and advertisers on a soon to be enhanced www.money.com digital platform, which it continues to own and operate.

Kiplinger, founded in 1920 in Washington, D.C. publishes the largest paid-subscription publications in several financial fields, says Dennis Publishing.