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FT appoints global B2C marketing director

The Financial Times yesterday announced the appointment of Sacha Bunatyan as global B2C marketing director, reporting to B2C managing director Jon Slade.

In this role, Sacha will be responsible for driving continued growth of the FT’s subscriptions business via acquisitions, audience development, CRM, e-commerce and operations.

Bunatyan is an experienced marketer with a long and varied background in digital media and personalised marketing. She has held esteemed roles at EMAP, AOL and most recently as chief operations officer at Amnet, Denstu Aegis’ group programmatic trading desk. During her time with AOL, Bunatyan introduced behavioural targeting, a then innovative audience segmentation and targeting solution. More recently, at Aegis, she oversaw the roll-out of programmatic trading, data and technology driven solutions for its global client-base.

With a track record of building and leading high-performing teams, Bunatyan is ideally placed to help the FT reach its strategic business goals of increased audience reach, reader engagement and growth in paid for readership, says the FT.

Jon Slade B2C managing director said: “I am delighted to welcome Sacha to the FT’s senior management team. Her extensive knowledge of digital media, passion for innovation and experience of performance marketing and monetisation will prove invaluable for us as we seek to grow our global subscriber base.”