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Substack pushes for more UK-based writers to use its platform

Subscription newsletter platform Substack is readying a push to attract writers in the UK, appointing Elle UK editor-in-chief Farrah Storr as head of partnerships in the country.

Substack pushes for more UK-based writers to use its platform

The group said she “will be helping some of the best writers from around the UK to build on the momentum that has started organically on the platform.”

It added: "It is the organic success of a litany of UK-based writers that has given us such confidence that making a serious investment in the UK is a smart bet."

“We’re excited for what’s to come from a region with such a proud history of journalism and literature,” said the group, “and we welcome Farrah to the Substack team.”

UK-based users of Substack, who have started their own subscription newsletters over the platform, include former political adviser Dominic Cummings, journalist Dan Hitchens, and authors Salman Rushdie and Jeanette Winterson.

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