FT brings fastFT to wearables

The Financial Times’ 24-hour news service fastFT launches today on the Samsung Gear S.

The app is powered by Spritz, the text-streaming technology that delivers written content to the reader one word at a time at their desired speed.

Launched as a mobile-first product, fastFT has an engaged audience with readers consuming triple the amount of content than the average subscriber, says the FT. More than half of its traffic comes via smartphones and tablets.

For the first time, Spritz is partnering with a publisher to bring fast and focused news and information to Samsung Gear S users on the move.

FT chief executive John Ridding said: “Streaming fastFT through Spritz on wearables gives our readers the opportunity to be first to try an innovative new method of reading. It supports our strategy of making FT journalism available in whatever format our readers choose, and reflects the rapid growth of mobile, which now counts for almost half of all our digital traffic.”

Spritz co-founder and CEO Frank Waldman said: “By partnering with the Financial Times on the fastFT app for the Samsung Gear S, we’re reinventing the way people read their favourite content on wearables and other mobile devices. Spritz is helping publishers and brands succeed in this new digital space by delivering information such as news, email and social on small screens in an easy and efficient way while consumers are on the go.”

The fastFT app will be the only news app featured at the global Samsung Unpacked event on 3 September, says the FT.